Outcomes

204%

increase in web sessions

13%

increase in organic search traffic

56%

increase in average time on page

F1

Solutions

  • Produced a video that presents a system overview on the homepage to educate the end user
  • Constructed multiple diagrams and infographics to further explain the S2 Security system to web visitors 
  • Created a resource library of articles to showcase industry expertise, thought leadership and drive site traffic to improve SEO
  • Followed a needs-based approach to help the end user understand their needs and show how S2 can solve their issues  
  • Implemented a Request a Demo form throughout the site to capture more leads and improve the lead generation strategy
  • Worked with S2 Security’s internal team to integrate with their customer portal for a smoother customer service process

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