Adding Digital Dimension into Stoel’s Research
Due to the longevity and complexity of much of Stoel Rives’ research, one of the key features for their new digital presence was a dynamic and engaging area that focuses on the firm’s thought leadership. The new “Legal Insights” section organizes projects as one would see in a news outlet, where the details of the story may change over time, but the overarching storyline remains consistent.
In addition to the larger Legal Insights section, we also helped Stoel Rives create a unique type of content called “Special Reports.” Each Special Report is an evolving content piece that allows the content contributors at Stoel Rives to discuss important topics and themes that may span multiple years. These reports are supported by additional content assets when applicable; including blogs, articles, and news stories, and are compiled into a format that is visually appealing, engaging, and easy to navigate. This not only makes adding content easier for the firm, but adds weight and dimension to the story throughout the various developments and transformations.
The design of the Special Reports section was modeled after news agencies rather than other law firms. This not only differentiates Stoel Rives in the legal industry, but offers audiences an engaging experience with growing storylines, and excels the firm’s ability to develop a loyal following as cases progress.