Social media is a primary channel that younger generations use to connect with the world. With a dedicated social audience, your institution can capitalize on these networks to attract more prospective students to apply. Read more to find out how!

As digital mavens, you must appeal to the prospective student demographic using mobile. Here are some key ways in which your institution can start building an effective mobile strategy:

We know getting a budget for new marketing initiatives is easier said than done. That’s why we’ve come up with some ways to justify your social media budget for long-term success in higher education.

We’ve put together a list of some of the most insightful higher ed leaders on Twitter so you can keep up with what they have to say.