Head of the Pack through Content Marketing

Wolf & Company is a long-standing financial service company, lauded for the extra guidance and service it provides clients. For more than 100 years, Wolf & Co. has been one of the top regional certified public accounting firms in the Northeast. Wolf & Co. teamed up with Boston Interactive to strengthen its digital strategy by generating more qualified leads and increasing its service offerings with current clients.

Solutions

  • Uncovered the friction that kept clients from discovering additional services by re-architecting the navigation to focus on Wolf’s solutions and focus areas
  • Planned and implemented a content strategy using HubSpot to acquire more top-of-funnel leads and to nurture them to conversion
  • Contextually showcased Wolf’s thought leaders across different services and solutions web pages

Content Marketing Lead Generation

To serve Wolf & Company’s many different industries and services, we created a content marketing strategy that attracts prospective clients through specific, niche segments.

We devised a framework for Wolf & Co. to repurpose existing content into a four-phase nurture program. We then implemented the marketing automation platform HubSpot to create the workflows and system for deploying an automated email drip campaign.

Our strategy not only ensures we’re capturing leads at all phases of the buyer’s journey, it also ensures we shorten the sales cycle for Wolf & Co. and increase conversion rates.