Our Focus

User Research

Gaining a deeper understanding of your users’ emotions and objectives through in-depth research and interviews.

Persona Development

Building out stories about your target audiences so you can align your strategy with their needs.

Use Case Development

Understanding why and how people are using your website so you can ensure a fluid experience.


The website blueprints that allow internal alignment on functionality, priorities and content hierarchy.

Information Architecture

Using sitemaps to organize content and develop a logical and effective site navigation.

Content Strategy

Planning out the content that will engage your audiences and support your business initiatives.


Building an online experience that’s accessible to everyone, following ADA/508/WCAG compliance.

Meet Our Experts

Jess Holt-Carr has over 12 years of experience in UX and serves as our User Experience Director. She’s led the strategy for projects ranging from Liberty Mutual to Planet Fitness.

Director User Experience
Persona developer, Information Architect
Jessica Holt-Carr

User Experience Services

Customer Journeys
ADA Compliance/Accessibility
User Research
Usability Testing
Information Architecture
Persona Development
Experience Maps
Alignment Diagrams
Use Case Development
Content Audit
Cross-Device Experience
Accessibility in Web Design: What It Is and How to Implement It